By Paul Kennedy
Cayman’s bad parkers beware; you are being outed.
Motorists who are parking badly are finding themselves named and shamed on social media.
The Facebook page Cayman’s Worst Parking already has more than 1,000 members, many of whom regularly post on a daily basis.
Nobody it seems is safe. Anyone who parks over the lines, blocking people in or, in some instances, just ridiculous places, are finding themselves exposed on Facebook.
One social media expert says in this day and age everyone is at risk of exposure as those armed with cell phones can all act as watchdogs whether it’s good, or bad.
“Social media is a powerful communications tool, not only for information sharing but also as a platform to discuss common interests and social issues,” said Abby Hydes, a marketing assistant at Tower Marketing.
“Social media not only offers the community an opportunity to share the good they see around them, but can also be used to highlight the more negative actions of individuals or companies and therefore can be a powerful force in encouraging positive behavioural change.
“In this case, to address the issue of bad parking, a public Facebook group has formed to highlight the worst offenders by putting their poor parking skills on show for the community to publicly critique and assess.
“Here we see social media provide a public jury to shame people into changing their behaviour – if you want to avoid being publicly disgraced then ensure you park inside the line.”
Hydes added: “Speaking out collectively against inappropriate behaviour such as racism, domestic violence or drink driving is valid and important, and while there is an element of humour to this Facebook page, it’s interesting to think about where the line is drawn between public shaming, cyberbullying, and mob justice.”